BQBG Wins On Innovation.

by Matt Gerdes

The Red Dot design awards have just been announced and the results for Lucas Tirigall's BQBG are spectacular. Red Dot is not that well known in the US but winning a Red Dot has tremendous commercial value to companies. In Asia, the Red Dot sticker can boost sales by 10% to 50%. This year, 12 jurists from across Europe examined nearly 3,900 entries from 34 countries. As interest in the award organization has grown—from the design and business communities—organizers have noticed an increase in the number of companies and clients entering their products or campaigns for consideration. According to Jean Jacques Schaffner, a principal with the Basel (Switzerland) design firm Schaffner & Conzelmann and a judge of this year's contest, nearly half the submissions came from companies themselves. The others were submitted by the creating design and advertising firms.